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Michael

Martel

Visual DESIGNER

P R O J E C T S

Treasury Board Secretariat of Canada ● CANADIAN MUSEUM OF HISTORY ● OPTIMUM TALENT

Canada.ca Banners
I was asked to source, prototype and present new images from the Brand Canada Library to the management team. The winning image featuring birch trees was chosen and implemented for the winter season replacing the fall banner image.

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Canada.ca OPTIMIZATION POSTERS
After each Canada.ca optimization project, a poster is created that displays the data gathered before and after a GoC client's site has undergone the optimization process. These posters are made into 3'x4' prints using an HP plotter, as well as sent out at standard letter-size promotional inserts. In one case however, we created a poster to support the GCWCC Charity Chili Cook-off.

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Print sAMPLE 
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GC Tools DIGITAL ENABLEment department TBS cioc 2019 deck
While I was working as a user interface designer with GC Tools (GC Collab, GC Connex), the management team needed some graphic design support for the yearly presentation to the CIOC.

AURORA DESIGN SYSTEM

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The Aurora Design System was a project that was underway when I joined the GC Tools team as a user interface designer. I collaborated with the team's content specialists in the creation of persona mascots for the splash screen. I was committed to taking the persona mascots through various iterations until the team agreed upon a final series.

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Version 01

FINal version

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GC Tools project meerkat
Project Meerkat was the mini-brand for a series of communications and presentations about the open accessible digital workspace. I supplied various logo and support graphic concepts for the duration of the project.

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THE FRANKLIN EXPEDITION EXHIBIT
Scalable vector Illustrations for the Franklin Expedition exhibit at the Canadian Museum of History. Black, white and greyscale vector illustrations of a variety of situations, scenarios, and artifacts for display on wall sized backdrops, physical props as well as AV projections and simulations.

TRACKING MANIFEST

OPTIMUM TALENT GRAPHIC DESIGN & ILLUSTRATION

I supplied on-demand graphic design and Illustration services for e-publications, digital presentations, print and promotional accessories. Optimum Talent provides HR expertise in Executive Search and Recruitment Solutions; Leadership, Assessment and Development; and Career Transition and Outplacement.

vector Info graphics

Content sections, quotes and stats for use in print and presentations

poster PLACEMAT INFO GRAPHICS

Double-sided 11"x17" info graphic placemats for use in coaching sessions.

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Side A

Side B

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sell sheets

Double-sided 8.5"x11" print sell sheet inserts for Optimum's various service offerings.

Print sAMPLE 
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Gift cards

Double-sided 8.5"x11" gift card print certificates.

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FulL page print ad

Optimum places ads and promotional features in a print and e-subscription magazine called PeopleTalk. PeopleTalk is a publication for human resources professionals. 

Print sAMPLE 

FulL page promotional feature

Optimum places ads and promotional features in a print and e-subscription magazine called PeopleTalk. PeopleTalk is a publication for human resources professionals. 

Print sAMPLE 
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thank you

Additional Work

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