Michael
Martel
Visual DESIGNER
P R O J E C T S
Treasury Board Secretariat of Canada ● CANADIAN MUSEUM OF HISTORY ● OPTIMUM TALENT
Canada.ca Banners
I was asked to source, prototype and present new images from the Brand Canada Library to the management team. The winning image featuring birch trees was chosen and implemented for the winter season replacing the fall banner image.





Canada.ca OPTIMIZATION POSTERS
After each Canada.ca optimization project, a poster is created that displays the data gathered before and after a GoC client's site has undergone the optimization process. These posters are made into 3'x4' prints using an HP plotter, as well as sent out at standard letter-size promotional inserts. In one case however, we created a poster to support the GCWCC Charity Chili Cook-off.







GC Tools DIGITAL ENABLEment department TBS cioc 2019 deck
While I was working as a user interface designer with GC Tools (GC Collab, GC Connex), the management team needed some graphic design support for the yearly presentation to the CIOC.
AURORA DESIGN SYSTEM

The Aurora Design System was a project that was underway when I joined the GC Tools team as a user interface designer. I collaborated with the team's content specialists in the creation of persona mascots for the splash screen. I was committed to taking the persona mascots through various iterations until the team agreed upon a final series.


Version 01
FINal version
GC Tools project meerkat
Project Meerkat was the mini-brand for a series of communications and presentations about the open accessible digital workspace. I supplied various logo and support graphic concepts for the duration of the project.



THE FRANKLIN EXPEDITION EXHIBIT
Scalable vector Illustrations for the Franklin Expedition exhibit at the Canadian Museum of History. Black, white and greyscale vector illustrations of a variety of situations, scenarios, and artifacts for display on wall sized backdrops, physical props as well as AV projections and simulations.


An example of a change request to an original image Select the arrow (right edge) of the image to see the next image

An example of a changes made to the illustration after review

An example of a change request to an original image Select the arrow (right edge) of the image to see the next image

OPTIMUM TALENT GRAPHIC DESIGN & ILLUSTRATION
I supplied on-demand graphic design and Illustration services for e-publications, digital presentations, print and promotional accessories. Optimum Talent provides HR expertise in Executive Search and Recruitment Solutions; Leadership, Assessment and Development; and Career Transition and Outplacement.



vector Info graphics
Content sections, quotes and stats for use in print and presentations
poster PLACEMAT INFO GRAPHICS
Double-sided 11"x17" info graphic placemats for use in coaching sessions.


Side A
Side B


sell sheets
Double-sided 8.5"x11" print sell sheet inserts for Optimum's various service offerings.


Gift cards
Double-sided 8.5"x11" gift card print certificates.

FulL page print ad
Optimum places ads and promotional features in a print and e-subscription magazine called PeopleTalk. PeopleTalk is a publication for human resources professionals.
FulL page promotional feature
Optimum places ads and promotional features in a print and e-subscription magazine called PeopleTalk. PeopleTalk is a publication for human resources professionals.

